In large urban areas, concentrated demand for food promotes the economy in neighboring regions, and encourages innovation and entrepreneurship. However, distant from producers, a broad and complex chain of intermediaries is formed, whether they are middlemen, distributors, retailers, or alternative marketing channels.
Involved in that plot – although not always visible – are the family farmers. Their products offer important features and represent particular territorial dynamics, with their specificities, strengths and weaknesses. And the market finds it challenging to value them.
Additionally, given the transformation rural areas have been through, particularly in the last 20 years, full insertion of family farmers and their organizations into the markets requires skills and competences that go beyond technical-productive abilities.
In order to conduct the work in the scope of the Sustainable and Inclusive Business in Value Chain project, GVces adopts an approach targeted both at the production chains and local development.
From the production chain perspective, given this reality, a possibility would be to establish a new paradigm in the relationship between the agents involved, capable of addressing the challenges of (i) social reproduction of family farmers, (ii) speed, quality and volumes required by traders, and, also (iii) considering and acting in tandem with the emerging environmental agenda.
As for local development, promoting local production arrangements not only boosts the territory economies, but also contributes to strengthen family farming, taking into account its socio-environmental relevance and the role it plays in preserving local knowledge, arts and culture.
The context above is a hot topic for passionate conversations and debates, as well as the scope of work for a broad network of organizations in the public and private sectors, and in the civil society. GVces seeks to contribute by providing a broader view of the scenario, offering visibility to initiatives in progress, and promoting spaces for collective building, by identifying bottlenecks and opportunities for synergy.